The American Evaluation Association is an international professional association of evaluators devoted to the application and exploration of program evaluation, personnel evaluation, technology, and many other forms of evaluation. Evaluation involves assessing the strengths and weaknesses of programs, policies, personnel, products, and organizations to improve their effectiveness. AEA has approximately 5000 members representing all 50 states in the US as well as over 60 foreign countries. AEAs annual meeting is expected to bring together approximately 2500 evaluation practitioners, academics, and students, and represents a unique opportunity to gather with professional colleagues in a supportive, invigorating, atmosphere. Exhibitors and sponsors provide a vital service in helping conference attendees learn about evaluation-related products and services.